CSR - Corporate Social Responsibility
Critical to Ultraline’s vision is an honest commitment to giving back to both the communities and the environment which have supported our success; as well as treating all our people, both clients and employees with respect and dignity. Every day, we demonstrate our beliefs in the guiding principles of our mission statement in the way we do business, but moreover opportunities are pro-actively sought to develop the communities in which we do business as well as protect the environment we operate in. A prime examples of this commitment is Ultraline’s School Tours Program. Recognizing that our children truly determine South Africa’s future, Ultraline has instigated guided tours for learners at local schools to learn not only about the myriad of premium quality coatings that the we produce, but also about the basic principles of business management, finance, HR, marketing and most excitingly (if you ask the kids anyway) the production process associated with the company’s fine paints. A similar commitment is shown in Ultraline’s Annual Beach Clean Up during which all our employees clean up local beaches in preparation for the holiday season. This project is taken further by the maintenance of all the huts and seating areas along the beach front, using our finest products. Our commitment doesn't stop there however and we are also involved in several other initiatives.